In 2016, Reuben Bergola sat at a desk in his spare bedroom in Broadbeach Waters, helping a small group of business owners with their books. It was a modest setup — just five clients, no staff, and a determination to do things differently.
What Reuben discovered early on was that these clients didn’t just need bookkeeping — they needed advice, structure, and strategy. They wanted a partner who understood business from the inside out, not just someone to lodge a BAS.
That moment of clarity sparked what would become New Wave Group — a forward-thinking, multi-service business built on one belief: business owners deserve more than one-dimensional support.
August 22nd, 2016: “We made the @gcbulletin ! Thanks for the write up 🙌” via Instagram.
Why “New Wave”?
The name reflected the mission: to disrupt the old-school professional services model and bring a fresh, integrated, client-first approach to accounting and beyond.
Where others saw transactions, New Wave saw relationships. Where others focused on compliance, New Wave leaned into strategy. The goal was never to be the biggest, but to be the most impactful.
A Founder’s Vision: Built From Experience
Reuben brought more than just accounting credentials to the table — he brought a founder’s mindset. With experience in both public practice and entrepreneurship, he understood what it takes to build something from the ground up.
That experience led to a clear purpose: empower small and growing business owners to start, grow, and protect both their business and personal wealth — not through fragmented services, but through a connected ecosystem of expert support.
“We are no longer just number crunchers, reviewing historical figures and focusing on tax.
We are business advisors partnering with the business to reach their full potential.”
— Reuben Bergola, Founder & Managing Partner
February 2nd, 2018: “The New Wave Inspo wall starting to take shape!!” via Instagram.
Growth Fueled by Vision
From a spare bedroom with five clients, New Wave has grown into a 50+ person team spanning five specialist divisions — Accounting, Financial Planning, Insurance, Digital Marketing, and Law — serving more than 800 clients across Australia.
Along the way, New Wave has:
- Won national recognition from QuickBooks as Australia’s Firm of the Future
- Expanded into a multi-office presence, including international operations
- Brought on passionate division leaders and new partners to drive values-led growth
From 1 to 800+ clients. From one room to one of Australia’s most connected business advisory firms.
That’s the New Wave journey — and it’s just getting started.
Meet the Experts Behind Each Division
New Wave Group is made up of distinct but deeply connected service divisions — each launched in response to real client needs, and each led by experts who bring both experience and vision to their role.
New Wave Accounting – Led by Reuben Bergola
New Wave began here, in 2016, with Reuben launching a bookkeeping service from a spare bedroom in Broadbeach Waters. As demand grew, so did the offering. The firm evolved into a full-service accounting and advisory practice, supporting clients with tax planning, business structuring, and growth strategy. Reuben’s goal wasn’t just to crunch numbers — it was to change how small businesses experience accounting. Today, he and the team continue to partner with clients on everything from compliance to scaling, helping them build sustainable, profitable businesses with expert insight and practical support.
New Wave Financial Planning – Led by Wayne Kampen
Launched in 2018, New Wave Financial Planning was created to help clients move beyond business finances and into long-term personal wealth. Led by Wayne Kampen, the division supports clients with tailored advice across superannuation, investment, retirement planning, and insurance, all designed to fit within their broader life and business goals. With decades of experience, Wayne takes a calm, practical approach to navigating complex financial landscapes. Whether you’re growing wealth, protecting it, or planning for the future, New Wave Financial offers strategic guidance that evolves with you, not just at tax time, but through every stage of life.
New Wave Insurance – Led by Amanda Bird
In 2020, New Wave expanded again — this time into risk protection. With clients actively growing their businesses and assets, tailored insurance strategies became essential. Amanda Bird stepped in to lead New Wave Insurance, bringing with her a practical, client-first mindset. This division helps individuals, families, and businesses secure what matters most — from income protection and life insurance to commercial and asset coverage. What sets it apart is the integration: insurance advice works hand-in-hand with accounting and financial planning, creating a smarter, more strategic layer of protection that’s proactive, not reactive.
Fourth Wave Digital – Led by Sam Barnes
In 2024, New Wave launched its Digital Marketing division to help clients solve a pressing problem: how to attract consistent, high-quality leads. While the accounting team supports business strategy and growth, this new arm, led by Sam Barnes, focuses on implementation. Sam and his team deliver results-driven marketing through automation, SEO, paid ads, and funnels, helping small businesses scale smarter and faster. The emphasis is on performance, not just presence. Clients walk away with more than just campaigns — they get systems that generate revenue, save time, and support long-term growth in a digital-first business world.
New Wave Law – Led by Jameson Smith
The latest piece of the New Wave ecosystem came in 2025 with the launch of New Wave Law. Headed by Jameson Smith, this division helps clients navigate legal matters with clarity and confidence, from structuring and contracts to compliance and asset protection. What makes this division unique is its alignment with the rest of the Group: legal services are not siloed, but integrated into broader business and financial strategies. Clients benefit from having their accountant, advisor, insurer, and lawyer working in sync — delivering comprehensive support that’s efficient, informed, and tailored to the needs of modern business owners.
Who We Work With
New Wave supports small and medium-sized business owners who are ready to stop “just getting by” and start building something long-term.
Whether you’re:
Launching a business
Looking to grow sustainably
Wanting to protect your assets and plan your legacy
…our team is here to provide a clear path forward. We’re not just your accountant, your planner, or your lawyer — we’re your growth partner, equipped to help at every stage.
Looking Ahead: The Next Chapter
The past nine years have been marked by bold moves, growing teams, and meaningful client wins — but the mission hasn’t changed.
New Wave Group is doubling down on integration, investing in smarter tools, deeper partnerships, and expanding access to holistic business support for entrepreneurs across the country.
Our promise? To stay modern, stay human, and never stop evolving alongside the people we serve.
More Than a Business Group
New Wave Group isn’t just a service provider. It’s a community of thinkers, doers, and collaborators — united by the belief that better business support creates better business outcomes.
What started as one man with a vision is now a group with momentum, and we’re just getting started.
Ready to grow with us?
Get in touch with the New Wave team today and let’s talk about how we can support your next chapter in business and beyond.
